Digital marketing encompasses Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC), and much more. It’s one of the most important services you can invest in for the success and long-term growth of your business. But it’s also an ever-changing landscape that can overwhelm people with its complexity. When done right, digital marketing services can generate unbelievable revenue gains, often in a year or less. When done wrong, it can cost you thousands of dollars in lost ad spend and bring the wrong people to your website..